Ice Magic is the brainchild of Entrepreneur Mohammed Asif Umar. After years in the Ice Cream
distribution industry, he made the decision that changed the lives of many people. He decided to
give his community the high-quality Ice Creams they deserved. In 1999 Ice Magic was born.
Under his expert guidance, Ice Magic became a household name within just a few years. When
we invented new flavours, they were accepted with open hands by both children and adults. We
now have our own range of premium quality Ice Creams called 'Signature Brand'.
The tasty varieties of Ice Magic offer best taste along with the best quality.